Updated: Dec 19, 2018
The NFL announced a partnership with Georgia Tech's Advanced Technology Development Center (ATDC) to implement the annual "1st and Future" Super Bowl event.
In preparation for the Super Bowl in Atlanta this year, the NFL announced its fourth annual "1st and Future" pitch event. The event will be held in conjunction with Georgia Tech and the Advanced Technology Development Center (ATDC), a Centergy at Tech Square tenant.
This event promotes technologies and innovations that improve player health, safety and performance. This year, the NFL announced two categories for competition in which startups around the country can compete.
The first of the two categories is the NFL Punt Analytics which seeks to reduce player injuries during punt plays. The second, managed by ATDC, will be the Innovations to Advance Athlete Health and Safety Competition. This category focuses on player safety and can include anything from protective equipment, medical devices, sensors or training tools.
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